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ServDes2020

2–5 February 2021

RMIT UNIVERSITY, MELBOURNE AUSTRALIA

Short Paper

Service Design Drinks Milan: A case of local community building around service design

06:00PM

07:00PM
Presenting Author(s): Martina Rossi, Chiara Leonardi, Luca Molinari, Marihum Pernía Parra
02 February 2021
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Please be aware that multiple presentations will take place during this session commencing at 06:00PM AEDT and share the same zoom link. Check how presentations are clustered in the program spreadsheet when adding the calendar.

This contribution aims at reporting a case of community building and activation in the city of Milan in Italy, namely the Service Design Drinks Milan.
The kind of community that we are referring to doesn't necessarily build upon the belonging to a specific territory, but rather on a common interest around a topic, which is the discipline of service design. The case described provides a source of inspiration for any local agent wanting to replicate a similar initiative in its own context or for anyone interested in exploring the communities of interest.

Europe (CET): 2nd February 2021 8:00 am to 9:00 am

US (EST): 2nd February 2021 2:00 am to 3:00 am

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Martina Rossi
Martina Rossi
Politecnico di Milano

Martina is a Service Designer, Researcher and Assistant Professor at the Department of Design of Politecnico di Milano. Her first corporate job as project manager in the customer experience team of Vodafone fostered her critical interest towards a better understanding and impactful application of design practices within companies. She pursued a PhD about ""Human Resource Design"", a model of integration of design principles with human resource management. She currently works as a researcher and consultant on codesign processes, design thinking and HR management both for private and public sector. She is active in engaging the enlarged service design community based in Milan in a discussion about the discipline, therefore she co-organizes the Service Design Drinks Milan.

Chiara Leonardi
Chiara Leonardi
OpenKnowledge

Chiara Leonardi is Strategy & Service Design Lead at OpenKnowledge | Bip management consulting firm. After graduating in “Product Service System Design” International Master of Science of Politecnico di Milano, she works as an Academic Researcher to identify the pressing issues and key barriers to innovation in the academic context. Fascinated by the potential of Design Leadership as a Catalyst for Innovation, she starts experimenting at the intersection of speculative research, business strategy, service design and co-founds a Startup in 2015, winner of the H-Farm investment and incubation program. Since 2016, she leads multi-competence teams in the application of design-driven approaches, lean operative models and design tools to spot new opportunities for company systemic evolution and to craft strategies for business innovation. She contributes to the diffusion of a Design culture co-organizing Service Design Drink Milan and working as a Tutor at Politecnico di Milano.

Luca Molinari
Luca Molinari
Talent Garden

Luca is a Corporate Transformation Strategist at Talent Garden, the european network of coworking spaces. The MSc in Materials Engineering has given him technical tools and a mindset to analyze problems in a structured way. During the Master in Industrial Design Engineering and Innovation, he channeled this knowledge into the translation of business and user needs to project requirements and the ideation of innovative solutions. In Talent Garden, he designs and delivers training programs to support the digital transformation of corporates, leveraging on the community of innovators that work in Talent Garden campuses. Being passionate about the role of communities in innovation projects, he co-founded Service Design Drinks Milan in 2015, to bring Milan community of service designers together and spread awareness about the evolving role of designers. From 2018 he works as a tutor for Product-Service System Design international Master in Politecnico di Milano.

Marihum Pernia
Marihum Pernia
OpenKnowledge

Marihum Pernia graduated as an industrial designer from the University of the Andes, in Merida, Venezuela. In 2012, she joined the Master of Strategic Design at Poli-design, Politecnico di Milano. During her studies she Co-founded a Start-up called Craftventure,. she was the service-experience director of the project from 2013 to 2016. From 2014 until 2016, she was the design strategist and art director at Slow Wood Srl. In 2015 she Co-founded Service Design Drinks Milan, a series of informal meetings to bring Milan’s Service Design community together. From 2016, she has being working for a digital transformation consultancy: OpenKnowledge. She has been supporting companies in their transformation path by applying design competences led by a human centered approach. Rethinking and re-designing processes for better customer experiences and also, conceptualizing business ideas and business models to place them on the market. Her interests lie in design strategy, technology, business models, brand strategy and entrepreneurship.