Marihum Pernia graduated as an industrial designer from the University of the Andes, in Merida, Venezuela. In 2012, she joined the Master of Strategic Design at Poli-design, Politecnico di Milano. During her studies she Co-founded a Start-up called Craftventure,. she was the service-experience director of the project from 2013 to 2016. From 2014 until 2016, she was the design strategist and art director at Slow Wood Srl. In 2015 she Co-founded Service Design Drinks Milan, a series of informal meetings to bring Milan’s Service Design community together. From 2016, she has being working for a digital transformation consultancy: OpenKnowledge. She has been supporting companies in their transformation path by applying design competences led by a human centered approach. Rethinking and re-designing processes for better customer experiences and also, conceptualizing business ideas and business models to place them on the market. Her interests lie in design strategy, technology, business models, brand strategy and entrepreneurship.