2–5 February 2021


Short Paper

Current and future trajectories for Service Design education: Views from educators in academia


Presenting Author(s): Begüm Becermen, Luca Simeone
04 February 2021

Please be aware that multiple presentations will take place during this session commencing at 06:15PM AEDT and share the same zoom link. Check how presentations are clustered in the program spreadsheet when adding the calendar.

In the past few years, higher education programs in service design have been steadily growing. Mostly positioned as master’s degrees within varied faculties and departments, these programs propose quite diverse educational offerings. To explore such variety, this short paper presents the preliminary findings of some in-depth interviews with the coordinators of six master’s programs. The interviews discuss key elements of these master’s programs and, more broadly, highlight current and future trajectories for the service design education.

Europe (CET): 4th February 2021 8:15 am to 9:00 am

US (EST): 4th February 2021 2:15 am to 3:00 am

Download Event Paper

Begüm Becermen
Begüm Becermen
Aalborg University, Denmark

Begüm Becermen is a service designer and previously was a researcher at the Service Design Lab (https://servicedesignlab.aau.dk/). Her research activity focuses on service systems design, education and co-creation.

Luca Simeone
Luca Simeone
Aalborg University, Denmark

I work as a researcher, educator and professional consultant across interaction and service design, design management and innovation management – with a particular interest in critical and strategic thinking. I have conducted research and teaching activities at various universities (Harvard, MIT, Aalborg University, Polytechnic University of Milan, Malmö University and University of the Arts London), (co)authoring and (co)editing some 60 publications. I have founded and managed successful companies and award-winning design firms operating in more than 30 countries and with commercial hubs in Milan, Singapore, Toronto and Doha (key Clients include Procter & Gamble, Unilever, Dior, Sony). I also help private and public organizations (e.g. the European Commission and the German Federal Ministry of Education and Research) to define strategies, policies, and funding schemes to foster innovation.

I am currently affiliated with Aalborg University in Denmark.