2–5 February 2021


Short Paper

Design performativity in cultural service for creating social impact


Presenting Author(s): Shu Hongming, Eleonora Lupo
03 February 2021

Please be aware that multiple presentations will take place during this session commencing at 05:15PM AEDT and share the same zoom link. Check how presentations are clustered in the program spreadsheet when adding the calendar.

In the increasingly complex social context, service design shows its advantage in dealing with wicked problems and provoking social innovation through systematic thinking and public participation. Besides the innovation in the dimension of problem-solving, service design has the potential to play an essential role in creating social impact to lead a larger scale of social change. If we regard cultural service design as a sense-making activity, performativity is important in trying to magnify the sensitivity of visitors’ experience. This paper adopts an interdisciplinary approach to transfer the knowledge from performance studies to enhance the ability of cultural service in sense-making and impact-creating. This paper conducts a preliminary review in order to understand service design as a sense-making activity, whilst exploring the potential of performativity in achieving social impact. After structure analogy and case analysis, an initial meta-design framework is proposed, enlightening a set of critical stages and elements in potential applied projects.

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Shu Hongming
Shu Hongming
Politecnico di Milano

Graduated in Product and Service System Design, her doctoral research deals with performative strategies and social cohesion in the experience of cultural services ("Cultural Performative Service Design for Museum"), with a focus on the integration of cultural performance theory in the framework for the design of services and its application in museums to facilitate intercultural cohesion.

Elenora Lupo
Elenora Lupo
Politecnico di Milano

PhD, Associate professor at the School of Design, Politecnico di Milano.
The main research topics concern the cultures of product and process design; the subjects of humanities driven innovation; the innovative role of design as a strategic and community centred approach to the exploitation of tangible and intangible cultural heritage.
In particular, considering the Cultural Heritage and Craft as an open-ended knowledge system for innovation, she is working on the concepts of activation and actualization of Cultural Heritage as innovative humanities and culture driven processes, and on the topic of cultural intensive performative artefacts and systems, bridging tradition with smart technologies and materials.
She’s part of the research Section “Design and Cultures” of the Design departments, Milano Politecnico and teaches at the Design School of Milano Politecnico (www.design.polimi.it). Along the years has been lecturing in different schools in EU (Artesis-Antwerp, Elisava-Barcelona) Brasil (Unisinos-Porto Alegre), China (Polytechnic University-Hong Kong, Jiangnan University-Wuxi), has participated to several National and International Conferences and has participated and led many research programs (http://designview.wordpress.com/).