ด้น : ออกแบบสไตล์ไท๊ยไทย: Improvising Design, the Thai way
ด้น : ออกแบบสไตล์ไท๊ยไทย
Services are gaining attention as an enabler of economic development in Thailand. While the term ‘service design’ may not be as widely known or used in industry, the western term ‘Design Thinking’ has gained huge popularity in Thailand. What are the drivers and how has that changed the landscape of innovation and design? Dr Khemmiga Teerapong (Bangkok University), Fern Suthasina Chaolertseree (MATSH), Prut Chutika Udomsinn (Founder of Good Factory) and Jett Pisate Virangkabutra bring diverse experiences and points of views on design and creativity in Thailand from academic and practitioner's perspective in private and public sectors. This panel will touch on inception and implementation of service design and the role government policy and digital disruption in driving design and innovation in the country both in public and private sectors. This panel will also explore the paradoxes of design and creativity in Thailand and how it is it different and how tradition has shaped Thailand’s our design and creative cultures. How is Thai way of service design/ design thinking different from western way? What can the world learn from Thailand or Thai’s ways of Thinking?