Priyanka Rajwade is a multi-disciplinary designer from Mumbai with over 10 years of experience in advertising, user experience and interface design. Through her experience in advertising, she brings a unique blend of design thinking, customer engagement and business orientation to her practice. She is passionate about creating delightful customer experiences both online and offline by integrating inter-disciplinary methodologies through a collaborative working style. She enjoys experimentation in everyday work processes and believes in challenging the status quo through iterative questioning. Her interests lie in bringing creative solutions that balance business goals with environmental sustainability. Priyanka is currently finishing her final semester of the Master of Design Futures program (2020) at RMIT University. Through her research she is exploring how apparel brands could leverage rewards to mould consumer behaviours towards choosing sustainable fashion.