2–5 February 2021


Student Forum

Rethinking service design in addressing antimicrobial resistance in India


Presenting Author(s): Delina Evans, Alison Prendiville
05 February 2021

Please be aware that multiple presentations will take place during this session commencing at 08:15AM AEDT and share the same zoom link. Check how presentations are clustered in the program spreadsheet when adding the calendar.

This abstract presents initial stages of a PhD project that is rethinking service design tools within the area of antimicrobial resistance (AMR) as an opportunity to critique their role in complex social challenges in the Global South, focusing on India.

AMR is when antimicrobial drugs designed to treat infections caused by micro-organisms become ineffective (O’Neill, 2016) and one key solution is to promote more effective usage of these drugs. To achieve this, any global focus in tackling AMR therefore needs to not only fit within people’s everyday lives and communities (World Health Organisation, 2018) but also be sensitive to cultural practices and infrastructural healthcare issues in order to be valuable.

Service design’s co-creative approach (Stickdorn, et al., 2018) enables the field to be well-placed in addressing unmet needs of individuals and communities, yet methods used in this bottom-up approach are still more commonly applied in Western systems. The applicability of service design to research projects based in India offers opportunities to rethink and adapt service design practices to better suit the diversity of local customs and priorities within India, contributing to decolonising design around AMR and antibiotic stewardship.

Research methods include an initial review of literature and initiatives (of both academic and industrial natures) that discuss or provide examples where service and social design have been reframed, so to become more applicable to the environments within the Global South (Escobar, 2018, p. 6). Intermediary findings will engage discussion in the plurality of service design research projects addressing AMR in India.

Europe (CET): 4th February 2021 10:15 pm to 11:00 pm

US (EST): 4th February 2021 4:15 pm to 5:00 pm

Download Event Paper

Delina Evans
Delina Evans
University of the Arts, London

Delina Evans is a Research Assistant for University of the Arts London (UAL) within DOSA (Diagnostics for One health and user driven Solutions for Antimicrobial resistance), working across Indian human health, dairy and shrimp industry settings. In parallel, Delina is in the first year of her PhD, also at UAL, which focusses on adapting service design to address antimicrobial resistance in India. Her previous roles include Design and Innovation Manager at Knowledge Transfer Network (KTN), bringing user centred approaches to the company’s ways of working, and Service Design Intern at Livework, managing Alpha and Beta tests for a smart predictive parking system as part of the Ford Smart Mobility plan. Delina holds a Masters degree in Service Design Innovation from UAL and a BA in Product and Furniture Design from Kingston University.

Alison Prendiville
Alison Prendiville
University of the Arts, London

Dr Alison Prendiville is Professor of Service Design at LCC, UAL. Her design research is transdisciplinary and framed by the UN’s Sustainable Development Goals and focused on human and animal health settings. Currently she is a co-investigator on two ESRC Bhabha Newton research projects on antimicrobial resistance (AMR) in India (DOSA – Diagnostics for One-health user Driven Solution to AMR and DARPI – Drivers of Antimicrobial Resistance in Poultry in India) and an EU Horizon 2020 Plant Molecular Farming project, focusing on plant molecular technologies in human and animal healthcare. She has extensive experience in co-design and participatory practices with diverse stakeholders in LMIC for the development of new products, services and processes for context specific service solutions. Her background is interdisciplinary converging both design and digital anthropology.