Dr Alison Prendiville is Professor of Service Design at LCC, UAL. Her design research is transdisciplinary and framed by the UN’s Sustainable Development Goals and focused on human and animal health settings. Currently she is a co-investigator on two ESRC Bhabha Newton research projects on antimicrobial resistance (AMR) in India (DOSA – Diagnostics for One-health user Driven Solution to AMR and DARPI – Drivers of Antimicrobial Resistance in Poultry in India) and an EU Horizon 2020 Plant Molecular Farming project, focusing on plant molecular technologies in human and animal healthcare. She has extensive experience in co-design and participatory practices with diverse stakeholders in LMIC for the development of new products, services and processes for context specific service solutions. Her background is interdisciplinary converging both design and digital anthropology.