The paradox of delivering professional design services: The plurality of value
Do professional design services offer a service or design a product? A traditional definition rooted in the service economy might point to the former, but the theory of Service-Dominant Logic from marketing might suggest the latter. While this may appear purely as a semantic difference, it has severe implications on 1) how designers articulate the value of their services, and 2) how clients perceive the value of a designer's service. This paper provides four industry examples to show how professional design services may change how they deliver a service to address the evolving expectations of a design service. It ends by offering two ways service designers can help professional design services innovate how they render services to their clients.
Europe (CET): 4th February 2021 12:30 am to 1:15 am
US (EST): 3rd February 2021 6:30 pm to 7:15 pmDownload Event Paper