The paradox of delivering professional design services: The plurality of value
Please be aware that multiple presentations will take place during this session commencing at 10:30AM AEDT and share the same zoom link. Check how presentations are clustered in the program spreadsheet when adding the calendar.
Do professional design services offer a service or design a product? A traditional definition rooted in the service economy might point to the former, but the theory of Service-Dominant Logic from marketing might suggest the latter. While this may appear purely as a semantic difference, it has severe implications on 1) how designers articulate the value of their services, and 2) how clients perceive the value of a designer's service. This paper provides four industry examples to show how professional design services may change how they deliver a service to address the evolving expectations of a design service. It ends by offering two ways service designers can help professional design services innovate how they render services to their clients.Download Event Paper