Olivia Harre is an industrial PhD student from the IT-University of Copenhagen. She has an interdisciplinary background in the research fields of design, management and information systems. Large scale transformations are taking place across industries to transform how services are being developed and delivered. Olivia’s research focus on how transformations are practiced, how disciplines collaborate in moving organizations towards desired futures, and how design methods can be applied to help articulate strategies driving organizational change. In organizational transformation efforts she is interested in the integration of design practices and focus her research on how the design field can support practices and disciplines in shifting from a current state to a desired future state, both from a strategic and operational level.

Lene Nielsen is Associate Professor at IT University Copenhagen, Department of Business IT. She is head of the TIME (Technology, Innovation, Management and Entrepreneurship) research group. Her research focus on personas, and she was the first in the world to write a PhD about personas. She designed the specialization in Service Design Management and Implementation for students of Digital innovation management at ITU, where she teaches. Her research topics include: Service design, Personas in service design, The use of personas in agile development, Personas based on quantitative data, Persona descriptions as communication to specific and different audiences, The relationship between persona description and data
Lene Nielsen has published two books on personas and more than 80 scientific papers