2–5 February 2021


Lene Nielsen

Lene Nielsen is Associate Professor at IT University Copenhagen, Department of Business IT. She is head of the TIME (Technology, Innovation, Management and Entrepreneurship) research group. Her research focus on personas, and she was the first in the world to write a PhD about personas. She designed the specialization in Service Design Management and Implementation for students of Digital innovation management at ITU, where she teaches. Her research topics include: Service design, Personas in service design, The use of personas in agile development, Personas based on quantitative data, Persona descriptions as communication to specific and different audiences, The relationship between persona description and data Lene Nielsen has published two books on personas and more than 80 scientific papers