Kentaro Watanabe, Ph. D is a senior researcher at Human Augmentation Research Center, National Institute of Advanced Industrial Science and Technology (AIST) in Japan. His research domains are service engineering, design, and innovation. He is specifically interested in technology integration and digitalization in service systems. He received his Bachelor and Master of Engineering from the University of Tokyo, and Doctor of Engineering from Tokyo Metropolitan University. He has several years’ experience of product and business development in private companies. He was a visiting researcher at VTT Technical Research Centre of Finland Ltd (2016-2017). He serves as a board member of Society for Serviceology (an academic society of service research in Japan) since 2018. He is also engaged in standardization activities from the service design perspective in ISO/TC 159 (ergonomics) and TC 324 (sharing economy).