Dr. Selby Coxon is the Director of the Mobility Design Lab hosted by the Department of Design at MADA. He holds a PhD, Masters and Bachelor's degree in Industrial Design. His professional career spans over thirty years working for both the corporate sector; Philips Electronics and Schlumberger and private consultancy; IDC and Anglo Nordic Design in Europe, Scandinavia and Australia. His research interests, especially in his current role, concern improvements and far reaching ambitious interventions in the design of mobility, particularly public transport. Research projects undertaken have been for a diverse group of organisations; Metro Trains Melbourne, Yarra Trams, Volgren, Transdev, General Motors and SNCF (the French National Railway).