Clive is a design consultant and Head of Programme for Service Design at the Royal College of Art (RCA) where he leads the teaching and research activities for this pioneering and influential course. He was previously Director of Service Design at Barclays Bank where he pioneered service design and built a team that combined customer insight and agile design methodology to transform customer experience and new services. As a consultant Clive works with business and public sector bodies and has recently worked with the Policy Lab in the UK Government Cabinet Office as well as with innovation catalysts Nesta and Innovate UK. At the technology company Cisco Clive led innovation projects for their major customers in financial services, retail and public services. He set up the European Design Office for Samsung and has also led award-winning design teams for Orange, consultancy IDEO in the US and was the founder of the design consultancy Tangerine along with Apple design chief Jony Ive. In 2018 Creative review placed Clive in their Top 50 and described Clive as “a passionate advocate for the transformational potential of design for some three decades. Today’s focus on the value of digital product design and on design’s value in leading customer experience in the UK is, in large part, due to his work."" Clive is an acknowledged expert in design thinking, digital and technology innovation, service design and customer experience, He speaks at national and international conferences, write articles and blogs and has published the book “Smart Design” on design and technology. He has been a trustee of the Royal Society of Arts, is a Visiting Professor at Glasgow School of Art and Chair of the DBA Design Effectiveness Award.