Iva is a curious human and a Service Designer based in Melbourne, Australia. Iva spent many years leveraging behavioural insight to drive growth, working for and with big brands across the world. She is focused on understanding the genuine motivations driving human behaviour and on developing win-win outcomes for all stakeholders in the system. Iva is well versed in qual and quant research and data analytics, design thinking, service and experience design and innovation. She has experience in the following industries: FMCG, E-Commerce, Real Estate, Logistics, Sport. She is often found in the great outdoors cycling, horse riding, snowboarding or sailing.