Ph.D., Associate Professor, Daniela has conducted research at EU, national and regional level in service design for more than 15 years. She worked for eight years at the research group Imagination at Lancaster University till 2015. Her research theme is the role of design in the innovation and development of services and complex service systems, with a particular focus on the public sector. She has been involved recently in action research projects for the trasformation of mental healthcare ecosystems in Italy. Her research has been published in the Journal of Service Research, Journal of Service Management, The Design Journal, International Journal of Design, Design Studies among others.