Eun Yu is an assistant professor of the department of design at Seoul National University of Science and Technology in South Korea. She holds a BFA and a MFA in visual communication design from Hongik University in Seoul, South Korea. She also holds a PhD in design from Lancaster University, United Kingdom. She is interested in how multidisciplinary service design perspectives and theories may contribute to designers’ practices. She also focuses on how designers’ service design perspective and approach may enrich multidisciplinary service design. She has published her papers in multidisciplinary journals including Journal of Service Research, Design Studies, and Design Journal. Before entering academia, she had been working as a service design practitioner at Ahn Graphics and NCsoft in South Korea.