Prof, Dr, PAN is charge of interaction design lab in Kookmin University and president of Korean Service Design Council. He is a also vice dean of Graduate School of Techno Design in Kookmin University. He published more than 200 journal papers and proceeding papers and got more than 30 patents in this area. He also worked with many companies (Samsung Electronics, LG, KT, SKT, Midea, etc and many start-up companies etc) and government organizations in UX design and service design areas. He was also a visiting professor Tsinghua University and a director in China UX Organization. His Interesting topics are Experience Strategy, Design Transformation, Service Design Frameworks, Design for Health, City UX Design and Media Experience Design.