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ServDes2020

2–5 February 2021

RMIT UNIVERSITY, MELBOURNE AUSTRALIA

Prut Chukita Udomsinn

Trained as a software engineer and spent the first part of her career in corporate IT, Prut became interested in and practice human-centered design after failing her first startup. Noticing a lack of innovations and technologies in the public sector, in 2015, she started Good Factory, a social innovation labs and consultancy, that work in close partnership with the government and NGOs to leverage new approaches like human-centered design, systems thinking, data science, and behavioral sciences to create social innovation and public service solutions. Good Factory’s clients include Thai Health Promotion Foundation, the Ministry of Public Health, the Ministry of Justice, and the UNDP.