Ilya Fridman is a designer, researcher and educator. Working as part of Wonderlab at Monash University, his work explores how we can collectively design for the sustainable development of public products, services, and systems. Ilya’s research simultaneously seeks to understand what may be achieved when various people collaborate creatively to address challenges of sustainability and what role designers may play in helping societies transition towards sustainable futures. For nearly a decade, Ilya has worked on industry and government funded research projects in the area of Public Transport. As part of these projects, his research considered how emerging technologies may be leveraged to address environmental impact and improve people’s experience. These projects have involved the inclusion of various stakeholders within the creative process.