Lianne Simonse conducts a research programs on: 1. Design roadmapping and 2. Business Model Design for home healthcare at the Industrial Design Engineering Faculty of Delft University of Technology in The Netherlands. Dr. Simonse has presented papers at ServDes before. Her scientific work is published in journals such as Design Issues, Journal of Product Innovation Management and Journal of Medical Internet Research, International. Based on on her comprehensive work and her industry experiences, she wrote the guidebook on Design roadmapping on which she teaches in the master program on Strategic Product Design.