After his graduation in 1986 at the Delft University of Technology, he used to work as industrial design manager for several leading brands in the consumer business. He developed various successful product-services, and as an experienced project manager, he led many complex innovation projects to a fruitful close. In 2015 he founded DNAMX, a strategic design consultancy, helping companies developing product-service solutions into fast-changing markets. As of the curriculum 2016, he started as a part-time teacher of practice, sharing his experience of using design theories and methods in the daily practice of product-service design engineering. In 2018 he started his PhD on servitization, studying service design processes in the B2B industry.