2–5 February 2021


Short Paper

How to be considerate: Adapting service design for use beyond the design studio


Presenting Author(s): Chloe Sterland, Juliette Anich
03 February 2021

Please be aware that multiple presentations will take place during this session commencing at 10:30AM AEDT and share the same zoom link. Check how presentations are clustered in the program spreadsheet when adding the calendar.

This study shows the role Service Design can play in addressing social issues, explored through the topic of women and fear in public space. Due to the fear of sexual violence reinforced by society, women are constantly monitoring their movement within cities. This research aims to develop a response to this issue without inflating this fear or placing responsibility on women. 

Co-design and Service Design tools were used to offer balance to the research and to neutralise tensions within the topic area. This led to an educational campaign that establishes the responsibility that allies have in reducing fear in public space, on a general public level, and also on a professional level, specifically those involved in designing public space.

The research and project’s outcomes demonstrate how Service Design tools could be used in other disciplines (beyond traditional design studios) to develop empathy as well as addressing and solving social issues.

Europe (CET): 3rd February 2021 12:30 am to 1:30 am

US (EST): 2nd February 2021 6:30 pm to 7:30 pm

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Chloe Sterland
Chloe Sterland
RMIT University

Chloe Sterland is an Industrial Designer, specialising in social innovation. She recently graduated from RMIT with her final honours project ‘How to Be Considerate’, an educational campaign exploring the issue of women and fear in public space. She graduated with first-class honours and was a recipient of the Joyce Coffey ‘Outstanding Female Designer’ award. She is passionate about exploring how design thinking can lead to social impact, with a particular interest in the ways this can further gender equality.

Juliette Anich
Juliette Anich
RMIT University

Juliette bridges the gap between commercial, creative and sustainability fields. She has pursued a diverse career path, one that gives her exposure to high pressure commercial environments, social enterprise, start-ups and academic research.

In August 2016, she completed her PhD from the School of Architecture and Design at RMIT exploring pro environmental behaviours. In January 2017 she commenced a permanent full time position lecturing in the School of Design at RMIT within the Industrial Design discipline specialising in service and system design and social innovation. She is currently the Program Manager of Industrial Design RMIT exploring progressive pedagogy, lean education structures and innovation in large organisations.