Mattias Arvola is an associate professor in cognitive science with an interest in design. He works at Linköping University in Sweden. His research is positioned at the intersection of service design, interaction design, and cognitive science. In particular, he works with situated aspects of cognition where thinking is conceptualised as embodied action, within pragmatic, phenomenological, and socio-cultural traditions. He enjoys projects where he gets to put theories to work in design methods and in design practice.