2–5 February 2021


Jung Joo Lee

JJ is currently a Deputy Head (Research) and Assistant Professor at the Division of Industrial Design, National University of Singapore. Her teaching & research areas include Service Design, Human-Centered Design, Co-Design and User Experience Design. Her current research interests focus on 1) public sector transformation through Service Design, 2) Service Design for aging, and 3) the adoption of Service Design in the field of Human-Computer Interaction. JJ holds her Ph.D from Aalto University in Finland and has worked on various service design and interaction design projects in collaboration with global companies like Microsoft, Samsung, Rolls-Royce (Marine), and government agencies including the Ministry of Manpower, the Ministry of Education, GovTech in Singapore.