Martina Čaić is a post-doctoral researcher at CTF - Service Research Center at Karlstad University in Sweden and Aalto University, School of Arts, Design and Architecture in Finland. She is also an associate researcher at Hanken School of Economics in Finland. She received her PhD from Maastricht University in the Netherlands, where she was a Marie Curie Fellow funded by the Service Design for Innovation Network (SDIN). Her research addresses customer experiences in value networks, with a particular focus on robotic and ambient assisted living technologies. Specifically, she conducts research in healthy aging contexts, employing a service design mindset, tools, and methods to understand consumers' perceptions of disruptive technologies. Her research has been published in the Journal of Service Management, Journal of Services Marketing, International Journal of Social Robotics, and International Journal of Design.