Virpi Kaartti (M.Sc.Econ.) is Head of the Master Degree Program in Service Innovation and Design at Laurea University of Applied Sciences in Finland. Besides teaching and leading the Master's degree program, she works actively in the R&D projects. There are two ongoing projects, Finnish Design Academy and Co-creation Orchestration. Virpi has initiated and organized several international Service Innovation & Design seminars, and Nordic ServDes2012 Conference in Finland together with her colleagues. Currently she is making her PhD studies in the University of Johannesburg, South Africa.